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Case Study·NewswireJetA high volume, multichannel outbound engine that fills the calendar with prospective PR clients, day after day.
Client snapshot
Headline result
Qualified meetings booked per day
BrandJet gave us a calendar that fills itself. We went from chasing leads to showing up to 15 to 20 booked meetings a day with prospects who actually want PR. The show rate held, the deals closed, and they kept tuning the campaigns alongside us the whole way.
The client
NewswireJet is a US based PR and press release distribution platform serving startups, agencies, and digital first brands. Beyond distribution, NewswireJet helps clients earn coverage through HARO style media outreach and placements in major outlets such as Forbes.
Its Startup Growth Package pairs ongoing media outreach with distribution so clients build durable brand presence, not just one off announcements. The company is led by CEO David Quintero.
The challenge
NewswireJet had a strong offer and a clear ICP, but growth was capped by how many qualified conversations the team could create. Founders, marketers, and agency owners who need earned media are spread across every industry, and reaching enough of them by hand was impossible.
NewswireJet needed a predictable, high volume engine that put booked meetings with genuinely interested prospects on the calendar every day, consistently enough to drive closed revenue rather than sporadic interest.
Our solution
We built and operated a high volume, multichannel outbound system for NewswireJet on BrandJet, engineered for one outcome: a calendar full of qualified client meetings, every day. The engagement has run for roughly eight months.
Around 20,000 emails a day to a tightly defined ICP of founders, marketers, and agencies who need earned media, written in direct, outcome led copy built around placements in outlets like Forbes.
A parallel LinkedIn motion expanded reach and warmed prospects who respond better on social than to cold email.
Sending infrastructure tuned to sustain 20k/day without burning domains, keeping the engine running reliably month after month.
Replies were qualified so the meetings landing on NewswireJet's calendar were with genuinely interested prospects. That is what held the show rate at roughly 80%.
Messaging, targeting, and sequencing were tuned continuously alongside the NewswireJet team to keep daily booked meeting volume steady as the campaign scaled.
Client outcomes
NewswireJet moved from chasing leads to running a predictable acquisition engine, with 15 to 20 qualified meetings landing on the calendar every day and a show rate that held around 80%.
Sustained over eight months, that consistency converted into roughly $100K in closed won revenue. The engagement is ongoing, and we continue to fill NewswireJet's calendar with prospective clients for their team to close.
Over roughly eight months the engine delivered consistent, high volume pipeline:
Outcome highlights
A qualified meeting is defined as a booked call with a prospect who expressed interest in NewswireJet's media outreach and distribution services.
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