BenefitsWhat Campaign Sequence Builder changes in the workflow
The specific jobs Campaign Sequence Builder helps a team complete.
Visual Builder
No code, no confusion. Drag nodes onto a canvas, connect them, and you've got a multi-channel sequence.
Conditional Logic
If they reply on email, skip the LinkedIn step. If they don't open, try WhatsApp. The sequence adapts.
Build Sequences Like a Flowchart
BrandJet's visual sequence builder works like a whiteboard. Drag action nodes onto the canvas, set delays between steps, add conditional branches, and watch your multi-channel outreach come together.
- Drag-and-drop node editor
- Connect steps with visual lines
- See your entire sequence at a glance
- Clone and duplicate sequences easily
Smart Branching That Thinks Ahead
Real outreach isn't linear. Someone opens your email but doesn't reply? Branch to LinkedIn. They accept your connection? Send a DM. They respond? Stop the sequence.
ProcessSet up Campaign Sequence Builder step by step
Follow the working sequence from initial configuration to the next action.
Open the Builder
Start from scratch or pick a template. The canvas opens with your first node ready to configure.
Add Your Steps
Drag in action nodes: send email, connect on LinkedIn, wait 3 days, check for reply, send WhatsApp.
Set Your Logic
Add conditions: if opened, if replied, if connected. Each branch sends leads down a different path.
Use CasesCampaign Sequence Builder use cases by team
See where this capability fits and which team owns the resulting workflow.
Sales Leaders
Design repeatable outreach playbooks your team can clone and use. Standardize what works.
Growth Marketers
Run multi-touch campaigns that adapt to prospect behavior.
"We used to run email in Instantly and LinkedIn in a separate tool. Now everything is one sequence in BrandJet. Our reply rates went up 40% because leads get hit on multiple channels without us doing anything manual."
Alex M.
Growth Lead, Series A Startup
FAQFAQ
Common questions about Campaign Sequence Builder
As many as you need. Most effective sequences are 5-8 steps across 2-3 channels, but there's no hard limit.
Related resources
Go deeper on Campaign Sequence Builder
Use these focused guides and answers to plan the workflow behind this feature.