BenefitsWhat Email Warmup changes in the workflow
The specific jobs Email Warmup helps a team complete.
Build Reputation Automatically
We send and receive emails on your behalf, gradually building the trust signals that inbox providers look for.
Stay Out of Spam
A warmed account lands in primary inboxes. A cold account lands in spam. The difference is weeks of preparation.
Why New Accounts Land in Spam
Gmail, Outlook, and other providers don't trust new senders. No history means no reputation. Send 100 cold emails from a fresh account and most will hit spam or get blocked entirely. Warmup fixes this by creating a track record before you start real outreach.
- New domains have zero sender reputation
- Email providers flag sudden spikes in volume
- Spam filters watch for accounts with no engagement history
- One bad week can tank your deliverability for months
How Warmup Actually Works
ProcessSet up Email Warmup step by step
Follow the working sequence from initial configuration to the next action.
Connect Your Email
Link your Gmail, Outlook, or SMTP account. Works with any email provider.
Enable Warmup
Flip the switch. We start sending a few emails per day from your account immediately.
Watch Your Score Climb
Check your dashboard to see deliverability improve over the next few weeks.
Start Sending Campaigns
Use CasesEmail Warmup use cases by team
See where this capability fits and which team owns the resulting workflow.
New Domain Owners
Just bought a domain for cold outreach? Don't touch it for a few weeks. Let warmup build the reputation first.
Sales Teams Scaling Up
Adding new sending accounts to increase volume? Each one needs warmup before it can carry real campaigns.
"Burned two domains before I learned about warmup. Set up a new one with BrandJet, waited three weeks, and now I'm at 94% inbox placement six months later. Should have done this from the start."
Chris M.
Founder, Lead Gen Agency
FAQFAQ
Common questions about Email Warmup
Most accounts reach healthy deliverability in 2 to 4 weeks. Older domains with some history may be faster. Brand new domains take the full period. Don't rush it.
Related resources
Go deeper on Email Warmup
Use these focused guides and answers to plan the workflow behind this feature.