BenefitsWhat Social Listening changes in the workflow
The specific jobs Social Listening helps a team complete.
Catch It As It Happens
Real time alerts mean you hear about mentions minutes after they're posted, not days later.
Understand the Mood
Sentiment analysis tells you if people are praising you, complaining, or just mentioning you in passing.
Every Platform That Matters
People talk about brands everywhere, not just on Twitter. We monitor the places where real conversations happen: Reddit threads, YouTube comments, tech blogs, news sites, and more. If someone mentions you, it shows up in your feed.
- X (Twitter): posts, replies, and threads
- Reddit: comments across all subreddits
- YouTube: video descriptions and comments
- News and Blogs: articles mentioning your brand
More Than Just Alerts
Getting pinged every time someone says your brand name isn't useful. It's noise. We filter, categorize, and score each mention so you see what actually matters. Positive review from an influencer? You'll know. Angry customer venting on Reddit? That too.
ProcessSet up Social Listening step by step
Follow the working sequence from initial configuration to the next action.
Add Your Keywords
Enter your brand name, product names, and any variations people might use. Add competitors if you want to track them too.
We Start Scanning
Our crawlers check X, Reddit, YouTube, and thousands of news sources continuously. New mentions get pulled in within minutes.
Everything Gets Analyzed
Each mention is scored for sentiment, tagged by source, and ranked by potential reach. The noise gets filtered out.
Use CasesSocial Listening use cases by team
See where this capability fits and which team owns the resulting workflow.
Customer Support Teams
Find complaints before they escalate. Customers often vent on social media before submitting a ticket. Now you can reach out first.
Marketing Teams
Discover who's talking about you and what they're saying. Find user generated content, testimonials, and partnership opportunities.
"We caught a Reddit thread trashing our onboarding flow on a Saturday. By Monday we had a fix live and replied to the thread. The OP edited their post to say we were responsive. That kind of save used to be impossible."
Marcus T.
Head of Support, Fintech Startup
FAQFAQ
Common questions about Social Listening
X (Twitter), Reddit, YouTube, and news and blog sites. We're adding more sources regularly. Enterprise plans can request custom source monitoring for niche platforms.
Related resources
Go deeper on Social Listening
Use these focused guides and answers to plan the workflow behind this feature.